The Challenge
Building authority in a crowded market…
Shark Attachments entered the market with a gap in the hydraulic attachments industry, few suppliers were doing it well, and large construction companies were often left disappointed. Ryan Ward, the founder, had started with minimal branding and a basic online presence to test the market, but this lack of authority was affecting business growth and limiting access to larger clients.
Brand Overhaul
Website Redesign
Industry Credibility
Video Integration
Successful Exit
Our Solution
Professionalising the business from the ground up…
Cuecard worked closely with Ryan to transform Shark Attachments’ brand identity. We undertook a full rebrand, updating the logo, creating a new colour palette, and putting together comprehensive brand guidelines. Alongside this, we designed a modern website with a clear sales funnel and embedded videos to showcase the company’s products and capabilities, elevating the brand to industry-leading standards.
Strategy & Direction
Building trust through visual authority…
Our approach focused on positioning Shark Attachments as a credible and professional leader in the sector. By combining strong visual branding with strategic website design and high-quality video content, we ensured that Shark Attachments could effectively communicate size, capability, and expertise to both domestic and commercial clients.
On-Site Production
From concept to execution…
Cuecard handled every element of production:
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Logo & Brand Guidelines: Created a bold, professional identity that reflects Shark Attachments’ capabilities.
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Website: Developed a clean, intuitive, and conversion-focused digital presence.
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Video Content: Produced short videos highlighting products, operations, and unique selling points.
Every asset was carefully designed to convey authority and professionalism, creating a cohesive and high-quality brand experience.
Results That Matter
A complete transformation with measurable impact…
The rebrand and new website positioned Shark Attachments at the forefront of their industry, leading to increased enquiries and stronger client relationships. Their enhanced credibility and professional image were key factors in the business being successfully acquired.
“I started Shark Attachments on a shoestring, just to test the market. But after a few months, I realised our image was holding us back. Cuecard completely transformed how people saw us. The new logo, the website, everything looked premium and professional. It gave us confidence and authority, and it absolutely showed in the results. The rebrand was a huge part of why we were able to grow and ultimately get acquired.”
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