Client
Hurtigruten
Website
hurtigruten.com
Industry
Travel
Delivered 100 Images in 2 weeks
Featuring Real Customers & Locals
1 Shoot equals 6 months of content
Award Winning Standard Content
ROI On Investment
The Challenge
A new itinerary needs a story…
When Hurtigruten launched their refurbished Trollfjord ship and the brand-new North Cape Express itinerary, they needed more than stock visuals, they needed photography that could sell the adventure. With just four weeks before launch, the challenge was clear: capture the excitement, landscapes, and onboard experience in a way that would resonate with travellers and reflect the brand’s reputation for world-class expeditions.
Our Solution
Immersive photography, authentic storytelling…
We deployed one of our award-winning photographers for a seven-day voyage along Norway’s iconic coastline. From Bergen to North Cape and Tromsø, the brief was simple: 50 high-quality images. Instead, thanks to our streamlined workflows, we delivered 100 breathtaking shots in just two weeks, double the original scope and half the deadline.
Strategy & Direction
Real people, real experiences…
To ensure every shot felt genuine, we brought locals and real Hurtigruten customers into the frame. This added authenticity and gave potential travellers a true sense of the experience. Rather than polished but empty visuals, we created photography that connects emotionally, showing the raw beauty of the journey and the joy of those experiencing it.
On-Site Production
Capturing the spirit of adventure…
The assignment covered everything from sweeping landscapes of the fjords to intimate moments aboard the Trollfjord. Each image was carefully composed to highlight both the natural majesty of Norway and the premium comfort of Hurtigruten’s cruise. The final gallery now serves as a powerful promotional toolkit across campaigns, web, and social channels.
Results That Matter
Double the output, half the time…
What started as a 50-image brief became 100 premium visuals, delivered early and ready for launch. Hurtigruten gained a bank of timeless assets that not only showcase their new itinerary but also strengthen their global brand identity as leaders in Arctic exploration.
“The outcome exceeded our expectations in every way. Their ability to capture the essence of our brand and showcase the beauty of our expeditions is truly unparalleled. Wouldn’t be happier with the results.”
Trusted Delivery Partner
