The Challenge
Turning passion into a professional brand…
The Jam Lab began as a chef’s dream turned reality. After years in Michelin-star kitchens around the world, the founder decided to channel his passion into a unique line of jams, from strawberry & balsamic to chocolate & banana. While his creations wowed at markets and fairs, his branding, website, and marketing didn’t reflect the same level of craft. To get his jars onto store shelves, he needed to elevate his brand to look as professional as his products tasted.
Client
The Jam Lab
Website
thejamlab.co.uk
Industry
Food
Complete Rebrand
Creative Website
Graphic Design
Sales & Marketing Strategy
Now Stocked In Many West Midland Stores
Our Solution
Elevating flavour with design…
Cuecard stepped in to transform The Jam Lab’s identity from self-made beginnings into a polished, market-ready brand. We guided the founder through a strategy session, offering advice not only on design but also on sales and marketing. From there, we developed a complete rebrand: new logo, colour palette, and full brand guidelines. This was supported by a new website and custom graphics for each jam, designed to express both the flavour and the founder’s vibrant personality.
Strategy & Direction
Building the blueprint for growth…
Our approach was to balance creativity with commercial strategy. We mapped out how The Jam Lab could present itself to retailers, how messaging should highlight its unique flavour combinations, and how visual consistency would build trust. By aligning his identity with his business goals, we created a roadmap for moving beyond markets and into stores.
On-Site Production
From guidelines to graphics…
With strategy in place, we built the brand from the ground up. A clean, modern logo and extended colour palette formed the foundation, captured in detailed brand guidelines. We designed and launched a new website, ensuring it was user-friendly and ready to showcase products. Instead of stock or standard product photography, we created bespoke graphics for each jam — a playful, eye-catching approach that mirrored the founder’s passion for flavour and creativity.
Results That Matter
From stalls to shelves…
The Jam Lab’s transformation has already opened new doors. Their jams are now stocked in multiple West Midlands stores, and their refreshed branding, website, and graphics are positioning them as a forward-thinking boutique food brand. With Cuecard’s ongoing support in sales and marketing strategy, The Jam Lab is set to expand its reach, bringing its unique flavours to a wider audience.
“Cuecard really understood my vision. They didn’t just give me a new logo and website, they gave me a brand that reflects who I am and what my products are about. It’s already made a huge difference in how people see The Jam Lab.”
Trusted Delivery Partner
