The Challenge
Launching a startup with impact…
Climate Games, a fitness app linking physical activity to climate change action, was still in its early stages. The founder needed to clearly communicate the concept, functionality, and rewards program to potential users, partners, and investors. The challenge was to distil a complex, multi-functional app into engaging content that could convey both the mechanics of the platform and its positive environmental impact.
Startup Support
Video Content Library
Creative Storytelling
Driving Growth
User Engagement
Our Solution
Visualising impact through video…
Cuecard worked closely with Climate Games to bring their vision to life. We produced a series of 20 videos, blending filmed content, stock footage, voiceovers, and immersive sound design, such as swimmers cutting through water or runners hitting the track, to make the app’s features tangible and exciting. Each video highlighted a different aspect of the platform, from tracking workouts to earning rewards that combat climate change.
Strategy & Direction
Aligning content with growth goals…
Before production, we ran strategy sessions to define key messaging, prioritise app features, and create a content roadmap. This ensured every video had a clear purpose, whether educating users, promoting the rewards program, or reinforcing the company’s climate-focused ethos. By tying content directly to their business goals, Climate Games could make a strong first impression and compete at a high level from day one.
On-Site Production
From concept to library…
Production involved a combination of live filming, stock integration, voiceovers, and custom sound design to make the app’s functionality feel tangible. Each video was carefully crafted to balance clarity, engagement, and inspiration, creating a cohesive library that could be used across social media, presentations, and investor pitches.
Results That Matter
From early startup to growing success…
The video series helped Climate Games secure funding, attract thousands of active users, and forge partnerships with major companies. The content established a professional and ambitious presence that reflected the company’s values and aspirations.
“Cuecard played a vital role in helping us stand out from day one. Their videos captured our vision, showcased our app, and helped us grow our user base and partnerships. They didn’t just make content, they helped us compete at the highest level.”
Trusted Delivery Partner
