Elevated Visual Identity
Sales Tool That Converts
Premium Portfolio
Stronger Market Positioning
Long-Term Partnership
The Challenge
High-end builds, low-end visuals…
Gerrard Construction are a bespoke luxury homebuilder in the West Midlands, creating one-of-a-kind properties from the ground up. Despite the exceptional quality of their work, they faced a common issue in the industry — relying on mobile phone photos and clips to showcase projects. The content simply didn’t reflect the craftsmanship, scale, or detail of their builds.
Our Solution
Professional storytelling that sells…
Gerrard discovered our work online and reached out while wrapping up a major build in Birmingham. We produced a cinematic showcase video of the development, highlighting every detail from foundations to final finish. The result instantly elevated their brand. Gerrard introduced the video into his sales process and website, giving potential clients the evidence and reassurance they had been missing.
Results That Matter
Trust, growth, and reputation…
Since introducing professional video, Gerrard has seen a clear uplift in conversions, with clients feeling reassured by the evidence of quality. As the portfolio grows, so does Gerrard’s market positioning, setting him apart in an industry where few have invested in professional creative assets. Today, Gerrard Construction isn’t just building homes; they’re building a brand presence that matches the calibre of their work.
“Cuecard helped us show the quality of our builds in a way that words and phone photos never could. The videos have transformed how potential clients see us, and it’s had a huge impact on conversions. It feels like we finally have the proof we need to back up the quality of our work."
Gerrard Hagan
Founder of Gerrard Construction
Trusted Delivery Partner
