The Challenge
Showcasing a wide-ranging tool hire service…
The company, with multiple branches across the West Midlands, wanted to boost brand awareness and clearly communicate the full range of tools and small plant they offered. Even existing clients weren’t fully aware of the breadth of services available. They needed a cost-effective way to educate current customers, inform potential clients, and provide engaging content for sales teams.
Extensive Video Library
Multi-Use Content
Customer Education
Professional Production
Measurable ROI
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Our Solution
Capturing the customer journey…
CueCard filmed a series of videos highlighting every aspect of their business. From customers walking in, to deliveries being made, to tools in operation on-site, we captured the full journey. Interviews with staff reinforced key messages about service, reliability, and expertise. This approach gave the company content that could be used across social media, email campaigns, presentations, and in-branch displays.
The Strategy
Maximising content for multiple purposes…
We planned the shoots to cover the full customer journey while providing multi-use video assets. Each shot was designed to educate, inform, and engage. By structuring content to work across different platforms, the company could consistently deliver key messages to both new and existing clients.
The Production
Two days, 40 videos, full coverage…
The first shoot focused on in-branch activity, deliveries, and tool demonstrations, producing around 20 videos. The second shoot expanded on that with additional operational footage and staff interviews, resulting in another 20 videos. Drone and handheld footage were used to highlight deliveries and tools in action, while interviews added a human element and built trust with viewers.
Results That Matter
A versatile library driving business growth…
The video content has become a vital asset for the sales team, who use it in WhatsApp messages, emails, meetings, and social campaigns. Customers are now more informed about the full service offering, and the company has seen measurable ROI from these videos. The content has improved both customer engagement and internal communication across all branches.
“Working with CueCard has completely transformed how we communicate with our clients. The videos educate, engage, and help our sales team close deals faster. The return on investment has been incredible, and we couldn’t be happier with the results.”
Trusted Delivery Partner
