The Challenge
Cinematic content that converts…
IronKing, a UK-based gym equipment manufacturer endorsed by world-renowned athletes including Leon Edwards, Anthony Joshua, and David Beckham, recognised the need for more impactful video content. While their products were exceptional, they lacked professional visuals that could engage both B2C and B2B audiences effectively and reflect the premium quality of their brand.
Cinematic Video Content
More Than 20 Videos Created
Strategic Storytelling
Impactful Visuals
Revenue Doubled
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Our Solution
Purposeful storytelling through video…
We began by analysing IronKing’s target market and mapping their ‘Dream Buyer’ journey. Understanding motivations, product range, bespoke options, and processes allowed us to create video concepts designed to educate, inspire, and build trust.
Video Production
A cinematic journey…
Over five days of filming, our team captured every detail, from the manufacturing process and product tutorials to models using equipment and client testimonials. Each scene was meticulously planned with professional lighting and environments to showcase IronKing’s products in their best light.
Post Production
Crafting assets for every touchpoint…
In post-production, we created hero videos for the customer journey, alongside cinematic photos that captured emotion and inspiration. Additionally, over 20 social media videos were edited to extend IronKing’s digital presence and maximise engagement across platforms.
Results That Matter
Revenue doubled and expansion achieved…
The collaboration with Cuecard delivered tangible business results. IronKing not only saw a doubling of revenues but also expanded into a new unit adjacent to their existing facility. This demonstrates the power of cinematic content in boosting awareness, lead generation, and enhancing the customer experience.
“Cuecard’s work transformed how our brand is perceived. The videos and photos didn’t just look amazing, they genuinely engaged our audience and drove results. We’ve seen a tangible impact on sales and brand growth.”
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