Client
Green Power
Website
greenpower-plant.co.uk
Industry
Plant Hire
New Modern
Branding
Modernised Brand Identity Redesign and Direction
Futureproof New Website
Website Redesign, showcasing 200+ Products
New Revenue Stream
Daily inbound leads from day one, introducing new revenue stream
Ongoing
Video Content
Always staying relevant with fresh aerial and on ground content
Peace of Mind & Hassle Free
Limited involvement and guanrateed delivery
The Challenge
Outgrown their online presence...
Green Power Plant Hire had outgrown their online presence. Their digital identity no longer reflected the size, quality, or ambition of the business. After hiring another agency to rebuild their site, they were left with a solution that didn’t meet expectations, and owner Dave knew it. He needed a full creative rehaul without losing the essence of what made their brand recognisable.
Our Solution
Full service creative transformation...
We became the partner Dave needed, starting with a brand refresh, new fonts, updated colours, and a consistent identity. This laid the groundwork for a custom-built, conversion-focused website featuring 200+ products, intuitive navigation, video, wishlist functionality, and a seamless customer journey.
Strategy & Direction
Data Driven Market Research...
We started with a smart strategy, mapping out customer behaviours, search intent, and competitor gaps. This enabled us to refine Green Power’s sales funnel, unlock new revenue opportunities, and set a roadmap that aligned with their aggressive growth plans. Every decision was driven by data, not guesswork.
Brand Identity
Building Trust, Recognition, and Loyalty...
We didn’t start from scratch, we evolved. The original logo icon stayed, but we introduced a new typeface and secondary font system, expanded the colour palette, and created a stronger visual identity across all touchpoints. This elevated look became the blueprint for everything else.
Website Design & Build
Driven By Conversions...
The new Green Power site wasn’t just a facelift, it was a machine for growth. Built to showcase hundreds of products, it enables users to browse efficiently, watch product-specific videos, and create wishlists. The customer journey is intuitive and conversion-focused, reflecting the scale and professionalism of the business.
Graphic Design
Monthly Retainer Service
As Green Power’s creative partner, we design everything, from flyers and signage to web pages, email signatures and more. Our monthly creative support means the brand stays relevant, premium, and always ready for its next big move.
Video Production
Elevating the brand across all channels...
With a quarterly video retainer, we capture a full day of content every three months. From each shoot, we create 5 corporate interview-style videos and up to 20 product videos. These are used across their website, in presentations and social media, where they’ve seen huge conversions.
Google Ads
High Performing Ad Campaigns...
To fuel their expansion, we launched targeted Google Ads campaigns across the UK. They now appear at the top of Google for their core products and receive high-quality leads daily. Since launch, they’ve hit record-breaking sales months and have expanded into 3 new locations.
“Cuecard didn’t just help us look the part, they built a brand that wins big business. From day one, we’ve had constant praise on our branding, videos, and website. And the leads just keep coming”
Dave Green
Founder of Green Power Plant Hire
Trusted Delivery Partner
