Client
ProRep
Website
prorepsports.com
Industry
Football Agency
Full Brand Creation from Logo to Launch
Business Strategy & Brand Roadmap
Website Built to Support & Serve Their Audience
Enhanced Every Touch Point in Customer Journey
Trusted by Players & Recognised by the Industry
The Challenge
Building a Football Agency That Stands Out...
ProRep was the vision of a seasoned entrepreneur and former footballer who set out to build a professional football agency from the ground up. He had the network, the credentials, and the drive, but what he didn’t have was a brand. No logo, no website, no pitch decks, and no way to communicate the credibility he already had. In an industry built on perception and trust, he needed more than a name. He needed a fully-fledged business identity that would position ProRep as a serious player from day one.
Our Solution
A brand built to match...
We started with our Cuecard Strategy Session to unpack the vision and map out the audience journey. From there, we built ProRep’s brand from the inside out, logo, colours, messaging, and guidelines to bring it all together. Then we designed and developed a clean, professional website tailored to agents, clubs, and players alike. We backed it all up with smart assets like business cards, presentation decks, and social media graphics to make sure ProRep looked the part at every touchpoint. The result? A business built to be taken seriously and it shows.
Strategy & Direction
Laying the Foundation Right...
We started with focused strategy sessions, getting clear on the founder’s vision, market, and what would build trust fast. We mapped out the brand’s role in a competitive space, then turned those insights into a practical plan for identity, communication, and content.
Brand Identity
Design With Direction...
We explored multiple visual directions, refining the logo, colours, and fonts until we landed on something bold, modern, and credible. We packaged everything into brand guidelines to ensure consistency, whether on-screen, on paper, or on the pitch.
Website Design & Build
A site that works hard...
The ProRep website needed to do two things: communicate credibility and create a clear path for players, clubs, and families to learn more or get in touch. We built a clean, mobile-first site that tells their story, builds trust, and generates enquiries.
Graphic Design
Every Touchpoint Counts
We developed business cards, LinkedIn headers, and presentation decks that matched the brand identity and made an impact on every level. These assets were crucial in early conversations with players, parents, and clubs, elevating the perception of the brand instantly at every interaction.
Results That Matter
Living the dream...
ProRep launched with confidence, signing a growing roster of players and building a reputation for professionalism and commitment. With clear messaging, a credible online presence, and brand consistency across every touchpoint, they’ve made their mark, and they’re just getting started.
"Cuecard took what was in my head and turned it into a brand that players, clubs, and families trust. They gave us the strategy, visuals, and digital presence we needed to launch with"
Lee Parker
Founder of ProRep
Trusted Delivery Partner
